Shopify SEO Tips

What is the biggest obstacle I face when it comes to doing SEO for Shopify stores?

It is the mindset!

A mindset that is purely focused on selling.

That's why most store owners fall victim to quick-rich SEO schemes that involve adding tons of forum links, shady link-building tactics, and cheap SEO packages with lots of daily and monthly reports.

Most SEOs work with a mindset of selling, just like store owners. Sadly, it doesn't work.

It is important for you to understand your customers and their journey. From the moment he becomes aware of your product to the moment he buys it, there is a journey that needs to be followed.

An SEO who understands this can easily create a winning strategy using the fundamentals of search engine optimization.

As this isn't a Shopify SEO course, I won't cover everything I do in real-life e-commerce stores, but I will list the 5 main things that will help rank the store on Google. 

If you own a Shopify store and would like me to optimize it. Feel free to contact me if you'd like to learn more about how I can help you build organic traffic that converts into sales.

Title Tag and H1 Tag

Title tags and H1 tags are the first things you need to check and optimize. Along with the URL, it is one of the biggest ranking factors.

I rarely see these tags optimized in many e-commerce stores, including Shopify, WooCommerce, BigCommerce, Wix, etc. Either their tags are too general or too specific.

Both cases are unhelpful for Shopify SEO.

Shopify Stores are built around Collections and Products. There cannot be a broad title tag or an H1 tag on these pages.

Here's an example to help you understand:

You cannot name your collection “Sarees” if you sell sarees.

Identify your ideal customer and visualize what he may be looking for. Consider questions such as: Do I sell all kinds of sarees?

If not, then you have to be specific with the collection names!

  • Silk sarees in India
  • Banarasi Sarees in India
  • Ajrakh Sarees in India

If you sell T-shirts, you can have collections such as these

  • Casual T-shirts for Men in India,
  • Sports T-shirts for Men in India.

These are the kind of Title tags and H1 you should be using.

It is recommended that you use titles and H1s that look like these.

The type of product here is “casual t-shirts”

“Men” are the intended audience.

The location I am aiming for is “India.”.

Keep this in mind! The title tag is one of the first things your customers will see in search results. Therefore, make it enticing for them to click, but make sure you don't compromise on the key phrase. In this way, you will be able to increase your click-through rate (CTR).

Create different collections for different types of T-shirts if you run a big store selling all kinds of T-shirts.

Before creating collections, check the volume of each keyword with a keyword research tool like SEMrush.

Understand the Search Volume in your Category.

With search volumes of 100 or 200 per month, you can't make a collection.

However, this rule can be broken as well.

It is possible to have a collection with a lower search volume if you are in a niche category. This is because the maximum volume in SEMrush for any collection is around 400 or 500.

Suppose you want to add a new collection to your store, but your search volume is only 200, and most collections have a volume of around 5000. In most cases, you will be making a mistake.

Optimize URLs.

One of the easiest SEO tips to follow is this one.

Your URL should be as short as possible and the H1 tag should be included.

This is not limited to Shopify. Any website can benefit from the recommendations regarding tags and URLs.

Add the Descriptions.

Your customers will need detailed information about your products, so it makes sense to include a comprehensive description of them. Not only is this good for SEO, but it's also helpful for your customers.

By doing this, the brand builds trust among its users and ensures a smooth user experience.

Despite the fact that descriptions for collections are optional, you can check what your competitors are doing.

Go ahead and add a description if they have one.


Use Breadcrumbs on your portal.

Not only is it effective for SEO, but it is also good for user experience. If you have no idea what they are? Below is a screenshot of breadcrumbs with yellow highlighted text. 🙂

Shopify Breadcrumbs

Internal Linking.

An internal link is contextual linking between pages on your website.

In SEO, interlinking related pages is good practice. Therefore, be sure to link internally in a meaningful way. This makes it easier for Google bots to crawl your store.

Add a Blog to the Store.

In the last point, we discussed the importance of internal linking. 

The important question is how meaningfully you can link products and collections internally. The scope will be very limited.

It's for this reason that you should have a blog for your store.

As a store owner, you may be thinking, Navdeep I sell products. I am not a blogger.

I often have difficulty convincing new store owners to add a blog to their store, as most store owners think alike.

Besides helping with internal linking, blog posts can help establish topical authority in a particular area.

Here are some ideas for writing blog articles. The following topics can be easily blogged about if you sell Valentine's Day gifts:

  • How to select a Valentine's Day gift for your boyfriend.
  • How to select a Valentine's Day gift for your girlfriend.
  • How to select a Valentine's Day gift for wife and husband.

Include links to your products in your articles. Besides internal linking, this is also an opportunity for you to pitch your products.

As I mentioned at the beginning of the post, these articles are part of your customer journey.

Verify Canonical Tags

Although they may sound a bit technical and nerdy, you cannot ignore these tags, as they can really hinder your growth.

When you create a page, most canonical tags are self-referential. As a result, they can rank on Google as an independent entity.

This can cause problems in eCommerce stores since duplicate content is very likely.

Here is a simple example to help you understand.

Suppose you have a category: T-shirt>>men.

For a better customer experience, you may want to have another category: Men>>T-shirts.

In both cases, the products are identical. Now the important question is, 

What should Google rank first?

Both cannot be ranked. This means it won't rank either.

In this situation, what should you do?

Canonical tags come in handy here. You should make one collection primary, and a canonical tag should be used to refer to the primary for the other collection.

You will eliminate the duplicate content issue and still have both options without compromising user experience.

Image Optimization.

Images play a crucial role in eCommerce websites. Since they are heavy, it can take a long time for the site to load.

Therefore, it is important to reduce the image's size and dimensions. Uploading bigger images makes no sense if the display image dimensions of a product are 640x480px.

The size of the image is also reduced with smaller dimensions.

Finally, to boost your image SEO, don't forget to add Alt text (alternate text).

Site Loading Speed.

Due to Google's introduction of core web vital guidelines, the speed of loading on desktops and mobile devices cannot be ignored.

The Shopify template should be optimized for speed. You can improve the speed of your Shopify site even by removing unnecessary apps. CSS and JavaScript can also contribute to slow loading times.

These are some important SEO tips for ranking higher on Google. My Shopify SEO checklist includes a few more things that I refer to when working with clients.

In case you're interested in some more tips, please let me know.

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