SEO

Screaming Frog Tips

Screaming Frog Tips

Screaming Frog is one of my favorite SEO tools. It is a powerhouse and my mainstay when it comes to technical SEO.  It is a paid tool but the free version is sufficient for smaller websites. The user guide and tutorials on the Screaming Frog website are very resourceful and always help me dig deeper … Read more
Shopify Saree Brand SEO Case Study

How an Indian Saree Brand Grew 161% in 3 Months?

Today we will dive into a Shopify case study of an Indian saree brand on how it grew from Rs.58,650 monthly sales to Rs 1,53,637 with a jump of 140% in organic sessions. The current Indian saree market is more than Rs.50,000 crore in FY23 and is expected to cross Rs.62,000 crore by the end … Read more
How to Find Long Tail Keywords?

How to Find Long Tail Keywords?

One of the key components of my SEO strategy is finding long-tail keywords and writing content on them. Long tail keywords are a no-brainer as they clarify the search intent, and you can target the intent with precision. Once you come up with an article that satisfies search intent backed up by thorough research. It … Read more
How to do Keyword Research for a New Website?

How to do Keyword Research for a New Website?

You bought a domain.✅ You bought hosting.✅ You have successfully set up a WordPress theme.✅ It is a blank slate. You feel confused about where to start. You want to start writing content for your new website, but it can be overwhelming and confusing to decide what topics you should address. If you are thinking … Read more
Parasite SEO Method using Reddit

Parasite SEO using Reddit

Can you make quick money using Parasite SEO and Reddit? The answer is yes, absolutely! But that is half the story. Before I tell you the complete story, Let's first understand the steps to do parasite SEO that a lot of people are doing right now A quick disclaimer: This strategy will work BETTER until … Read more
how to choose a niche for affiliate marketing

How to Choose a Niche for Affiliate Marketing

Do you know the most common mistake made by beginners in affiliate marketing? It is selecting the wrong niche! Though there aren't any wrong niches, ppl don't evaluate their current SEO skills before choosing a niche. Here is what beginners should know before picking a niche? 1) Stay away from YMYL niches. YMYL stands for … Read more
Is Pet Niche YMYL?

Is Pet Niche YMYL?

The pet niche is not a 100% YMYL niche. It is one of those niches that are borderline YMYL. What exactly do I mean by borderline YMYL? YMYL means “your money, your life”. That means Google will be extra careful while ranking content that falls into the YMYL category. Anything related to your money/finance or … Read more
Frase vs Surfer Seo

Frase vs Surfer SEO

Have you written excellent SEO-optimized content but still struggle to rank? Something is missing from your arsenal. The use of content optimization tools would help. Content optimization tools are available on the market that makes things easier. Among the SEO community and content writers, Frase and Surfer SEO are favorites.  Although both have happy customers, most … Read more
Shopify Hreflang Duplicate Content in GSC

Shopify Language Issue – Duplicate, Google chose different canonical than user

Recently I was working on a SEO of a relatively small Indian Shopify store. And while doing a technical audit, I noticed around 400 URLs in GSC under “Duplicate, Google chose different canonical than user”. While browsing through all the URLs under it I noticed a pattern.  It had created duplicate URLs targeting en-us (US … Read more
Google Helpful Content Update

Google Helpful Content Update

There is a lot of frenzy about Google’s Helpful Content Update. A lot of panic and anxiety among the SEOs about this update. The fear is real! People actually deleted their content and blog posts from their websites so that they can escape this update.  Such was the frenzy for this update. This update started … Read more