Last week in my newsletter, I wrote about how AI shopping assistants are quietly changing e-commerce. How tools like ChatGPT, Claude, Perplexity, and Copilot are starting to influence which products customers even see. This week, Shopify made that shift much more real. They just rolled out a new set of AI-facing files across Shopify stores:llms.txt, … Read more
My Twitter header reads “Building Assets”. https://twitter.com/navdeepsoni It’s an idea I’ve always believed in, but this year I’m taking it more seriously. Test out small ideas and see if they can be converted into assets. If you are a regular reader of my emails, you might recall an experiment I did last month. In short, … Read more
You bought a domain.✅ You bought hosting.✅ You have successfully set up a WordPress theme.✅ It is a blank slate. You feel confused about where to start. You want to start writing content for your new website, but it can be overwhelming and confusing to decide what topics you should address. If you are thinking … Read more
Quick Answer? The best Shopify apps to increase sales focus on five key areas: checkout optimization, product bundling, upselling, customer reviews, and email marketing. Our top picks include Vista Checkout Rule & Discount for checkout customization, Vista Bundles for increasing order values, Judge.me for social proof, and Klaviyo for email automation. The right combination can … Read more
🛍️Most e-commerce brands are sleeping on Pinterest – especially if your audience is women. With 60%+ of Pinterest users being female, the platform is a goldmine of opportunity that too many brands overlook. 💎 🤐 Most brands are fighting for attention on Google, Facebook, and Instagram. Yet, the growth is flat. There is no standout … Read more
One of the key components of my SEO strategy is finding long-tail keywords and writing content on them. Long tail keywords are a no-brainer as they clarify the search intent, and you can target the intent with precision. Once you come up with an article that satisfies search intent backed up by thorough research. It … Read more
In the real world, Shopify stores come across many use cases that require them to hide a payment method in Shopify. They may want to restrict certain payment options based on the customer’s location (zip code, city, country), order amount, shipping method, product type, etc. Some stores also hide high-fee payment gateways for smaller orders … Read more
Three things I will share in today’s email Let’s start with the most significant factor that can kill your niche site if you are starting your content journey. It is: Pick the wrong niche and domain name. This is the most critical success factor that must be evaluated properly. Most people stress about “finding” the … Read more
Recently I was working on a SEO of a relatively small Indian Shopify store. And while doing a technical audit, I noticed around 400 URLs in GSC under “Duplicate, Google chose different canonical than user”. While browsing through all the URLs under it I noticed a pattern. It had created duplicate URLs targeting en-us (US … Read more
Shoppers love a great deal. And discounts that apply automatically during checkout in Shopify are one of the simplest ways to increase conversions and average order value. But Shopify’s built-in discount features are limited, especially when you want rules that suit real shopping behavior. That’s why many Shopify stores choose Vista Checkout Rules & Discounts. … Read more