We are so obsessed with getting organic traffic that we forget about the pages that are ranking well. Pages that rank well will not keep ranking well. They lose traffic eventually due to But how do you know you have lost traffic to specific pages over time? Here is a simple process This will give … Read more
Have you written excellent SEO-optimized content but still struggle to rank? Something is missing from your arsenal. The use of content optimization tools would help. Content optimization tools are available on the market that makes things easier. Among the SEO community and content writers, Frase and Surfer SEO are favorites. Although both have happy customers, most … Read more
Do you know what is the biggest hurdle I face when it comes to doing SEO for Shopify Stores? It is the mindset. A mindset that purely focuses on selling a product. That’s why most business owners fall prey to quick rich schemes by SEO, Schemes that include adding tons of forum links, shady link-building … Read more
The pet niche is not a 100% YMYL niche. It is one of those niches that are borderline YMYL. What exactly do I mean by borderline YMYL? YMYL means “your money, your life”. That means Google will be extra careful while ranking content that falls into the YMYL category. Anything related to your money/finance or … Read more
Recently I was working on a SEO of a relatively small Indian Shopify store. And while doing a technical audit, I noticed around 400 URLs in GSC under “Duplicate, Google chose different canonical than user”. While browsing through all the URLs under it I noticed a pattern. It had created duplicate URLs targeting en-us (US … Read more
Today we will dive into a Shopify case study of an Indian saree brand on how it grew from Rs.58,650 monthly sales to Rs 1,53,637 with a jump of 140% in organic sessions. The current Indian saree market is more than Rs.50,000 crore in FY23 and is expected to cross Rs.62,000 crore by the end … Read more
Three things I will share in today’s email Let’s start with the most significant factor that can kill your niche site if you are starting your content journey. It is: Pick the wrong niche and domain name. This is the most critical success factor that must be evaluated properly. Most people stress about “finding” the … Read more
My Twitter header reads “Building Assets”. https://twitter.com/navdeepsoni It’s an idea I’ve always believed in, but this year I’m taking it more seriously. Test out small ideas and see if they can be converted into assets. If you are a regular reader of my emails, you might recall an experiment I did last month. In short, … Read more
You bought a domain.✅ You bought hosting.✅ You have successfully set up a WordPress theme.✅ It is a blank slate. You feel confused about where to start. You want to start writing content for your new website, but it can be overwhelming and confusing to decide what topics you should address. If you are thinking … Read more
Do you know the most common mistake made by beginners in affiliate marketing? It is selecting the wrong niche! Though there aren’t any wrong niches, ppl don’t evaluate their current SEO skills before choosing a niche. Here is what beginners should know before picking a niche? 1) Stay away from YMYL niches. YMYL stands for … Read more