When it comes to ecommerce, Christmas isn’t just another shopping season; it’s the big one.
For many stores, Q4 drives the majority of yearly revenue and often most of the profit.
That’s why the most successful brands don’t wait until November or December to get ready.
If you want your Christmas landing pages and blog content to rank on Google, you need to start 3–4 months in advance. SEO takes time to kick in, and the earlier you start, the more visible you’ll be when shoppers are searching.
Here’s how to prepare your store now so you can win big in the holiday season.
1. Keep Last Year’s Seasonal Pages Live
Deleting seasonal pages each year is a common mistake. And I have been educating this for many years now. It is important to understand that it wipes out your hard-earned SEO equity, forcing you to start from scratch every time.
Instead:
- Keep the page live year-round, even if it’s hidden from navigation.
- Update the content when the season returns.
- Retain the same URL so Google can maintain its ranking history.
Over time, these pages will build authority, helping you rank higher for competitive Christmas-related keywords.
2. Use Evergreen URLs for Seasonal Pages
If your landing page is named /christmas-gifts-2025, you are setting yourself up for an annual SEO reset. You will be dragging your page deep down the searchability when the year changes.
A better approach is:
- Use a timeless URL like /christmas-gifts or /holiday-gifts.
- Refresh the title tag, meta description, and on-page content each year.
This way, you can keep your rankings or improve using any existing SEO equity you might have gained, but still keep your content up to date for shoppers.
3. Pitch Your Products to Gift Guides
Holiday season gift guides are a golden opportunity to get in front of buyers, and they also build valuable backlinks for SEO.
How to do it:
- Search Google for “gift guide + [product type]” to find potential publications.
- Reach out to writers in September or October.
- Offer a sample or an exclusive discount on inclusion.
Getting featured in reputable gift guides can drive both traffic and sales in the peak season. And more importantly, it can help you get high-quality backlinks that will further improve your Shopify store’s SEO.
4. Plan and Publish Festive Content Early
SEO for blog posts takes time to find a place in search listings. If you want to rank for keywords like “Christmas gift ideas for dads” or “holiday decor trends,” you can’t publish in December and expect results.
- Identify festive keywords 3–4 months in advance.
- Write blog posts, buying guides, and how-to articles that link to your products.
- Promote your content on social media and Pinterest to give it extra reach.
By the time peak shopping season arrives, your content will already be working for you.
5. Add Internal Links to Boost Holiday Pages
Internal linking is one of the most underrated SEO tactics for seasonal success. But how does one do it correctly?
Here is a quick way:
- Link to your holiday landing pages from relevant blog posts and product pages naturally.
- Include links in non-seasonal articles where it makes sense.
This helps search engines discover and prioritize your seasonal pages before the rush.
Start Early, Sell More
Christmas SEO isn’t about posting Christmas content in December. It’s about making sure your store is visible before customers start their gift search. It has to follow the holiday SEO basics.
Plan 3–4 months in advance, and your landing pages, gift guides, and festive blog posts will have time to climb the rankings. It will put you ahead of last-minute competitors.
When do you usually start your holiday marketing prep? Will you start earlier this year?