Recently I was working on a SEO of a relatively small Indian Shopify store. And while doing a technical audit, I noticed around 400 URLs in GSC under “Duplicate, Google chose different canonical than user”. While browsing through all the URLs under it I noticed a pattern. It had created duplicate URLs targeting en-us (US … Read more
There is a lot of frenzy about Google’s Helpful Content Update. A lot of panic and anxiety among the SEOs about this update. The fear is real! People actually deleted their content and blog posts from their websites so that they can escape this update. Such was the frenzy for this update. This update started … Read more
Today, we will dive into a Shopify case study of an Indian saree brand on how it grew from Rs. 58,650 monthly sales to Rs. 1,53,637 with a jump of 140% in organic sessions. The current Indian saree market is more than Rs. 50,000 crore in FY23 and is expected to cross Rs. 62,000 crore … Read more