How to do Keyword Research for a New Website?

How to do Keyword Research for a New Website?

You bought a domain.✅ You bought hosting.✅ You have successfully set up a WordPress theme.✅ It is a blank slate. You feel confused about where to start. You want to start writing content for your new website, but it can be overwhelming and confusing to decide what topics you should address. If you are thinking … Read more

How to Find Long Tail Keywords?

How to Find Long Tail Keywords?

One of the key components of my SEO strategy is finding long-tail keywords and writing content on them. Long tail keywords are a no-brainer as they clarify the search intent, and you can target the intent with precision. Once you come up with an article that satisfies search intent backed up by thorough research. It … Read more

Is Pet Niche YMYL?

Is Pet Niche YMYL?

The pet niche is not a 100% YMYL niche. It is one of those niches that are borderline YMYL. What exactly do I mean by borderline YMYL? YMYL means “your money, your life”. That means Google will be extra careful while ranking content that falls into the YMYL category. Anything related to your money/finance or … Read more

Google Helpful Content Update

Google Helpful Content Update

There is a lot of frenzy about Google’s Helpful Content Update. A lot of panic and anxiety among the SEOs about this update. The fear is real! People actually deleted their content and blog posts from their websites so that they can escape this update.  Such was the frenzy for this update. This update started … Read more

Shopify SEO Tips

What is the biggest obstacle I face when it comes to doing SEO for Shopify stores? It is the mindset! A mindset that is purely focused on selling. That’s why most store owners fall victim to quick-rich SEO schemes that involve adding tons of forum links, shady link-building tactics, and cheap SEO packages with lots … Read more

Shopify Language Issue – Duplicate, Google chose different canonical than user

Shopify Hreflang Duplicate Content in GSC

Recently I was working on a relatively small Indian Shopify store. And while doing a technical audit, I noticed around 400 URLs in GSC under “Duplicate, Google chose different canonical than user”. While browsing through all the URLs under it I noticed a pattern.  It had created duplicate URLs targeting en-us (US region). Though the … Read more