Navdeep Soni 
Today we will dive into a Shopify case study of an Indian saree brand on how it grew from Rs.58,650 monthly sales to Rs 1,53,637 with a jump of 140% in organic sessions. The current Indian saree market is more than Rs.50,000 crore in FY23 and is expected to cross Rs.62,000 crore by the end … Read more
Three things I will share in today’s email Let’s start with the most significant factor that can kill your niche site if you are starting your content journey. It is: Pick the wrong niche and domain name. This is the most critical success factor that must be evaluated properly. Most people stress about “finding” the … Read more
Have you written excellent SEO-optimized content but still struggle to rank? Something is missing from your arsenal. The use of content optimization tools would help. Content optimization tools are available on the market that makes things easier. Among the SEO community and content writers, Frase and Surfer SEO are favorites. Although both have happy customers, most … Read more
Recently I was working on a SEO of a relatively small Indian Shopify store. And while doing a technical audit, I noticed around 400 URLs in GSC under “Duplicate, Google chose different canonical than user”. While browsing through all the URLs under it I noticed a pattern. It had created duplicate URLs targeting en-us (US … Read more
One of the key components of my SEO strategy is finding long-tail keywords and writing content on them. Long tail keywords are a no-brainer as they clarify the search intent, and you can target the intent with precision. Once you come up with an article that satisfies search intent backed up by thorough research. It … Read more
My Twitter header reads “Building Assets”. https://twitter.com/navdeepsoni It’s an idea I’ve always believed in, but this year I’m taking it more seriously. Test out small ideas and see if they can be converted into assets. If you are a regular reader of my emails, you might recall an experiment I did last month. In short, … Read more
There is a lot of frenzy about Google’s Helpful Content Update. A lot of panic and anxiety among the SEOs about this update. The fear is real! People actually deleted their content and blog posts from their websites so that they can escape this update. Such was the frenzy for this update. This update started … Read more
Can you make quick money using Parasite SEO and Reddit? The answer is yes, absolutely! But that is half the story. Before I tell you the complete story, Let’s first understand the steps to do parasite SEO that a lot of people are doing right now A quick disclaimer: This strategy will work BETTER until … Read more
In the real world, Shopify stores come across many use cases that require them to hide a payment method in Shopify. They may want to restrict certain payment options based on the customer’s location (zip code, city, country), order amount, shipping method, product type, etc. Some stores also hide high-fee payment gateways for smaller orders … Read more
🛍️Most e-commerce brands are sleeping on Pinterest – especially if your audience is women. With 60%+ of Pinterest users being female, the platform is a goldmine of opportunity that too many brands overlook. 💎 🤐 Most brands are fighting for attention on Google, Facebook, and Instagram. Yet, the growth is flat. There is no standout … Read more