Navdeep Soni 
You bought a domain.✅ You bought hosting.✅ You have successfully set up a WordPress theme.✅ It is a blank slate. You feel confused about where to start. You want to start writing content for your new website, but it can be overwhelming and confusing to decide what topics you should address. If you are thinking … Read more
Choosing between Shopify and Odoo is one of the most common decisions online sellers face, and it’s rarely a simple one. Shopify is a hosted, ecommerce-first platform built to get a store online fast, while Odoo is an open-source business suite that happens to include an ecommerce module. Both can power an online store — … Read more
Do you know the most common mistake made by beginners in affiliate marketing? It is selecting the wrong niche! Though there aren’t any wrong niches, ppl don’t evaluate their current SEO skills before choosing a niche. Here is what beginners should know before picking a niche? 1) Stay away from YMYL niches. YMYL stands for … Read more
Last week in my newsletter, I wrote about how AI shopping assistants are quietly changing e-commerce. How tools like ChatGPT, Claude, Perplexity, and Copilot are starting to influence which products customers even see. This week, Shopify made that shift much more real. They just rolled out a new set of AI-facing files across Shopify stores:llms.txt, … Read more
Today, we will dive into a Shopify case study of an Indian saree brand on how it grew from Rs. 58,650 in monthly sales to Rs. 1,53,637, with a jump of 140% in organic sessions. The current Indian saree market is more than Rs. 50,000 crore in FY23 and is expected to cross Rs. 62,000 … Read more
Screaming Frog is one of my favorite SEO tools. It is a powerhouse and my mainstay when it comes to technical SEO. It is a paid tool but the free version is sufficient for smaller websites. The user guide and tutorials on the Screaming Frog website are very resourceful and always help me dig deeper … Read more
Choosing between Shopify and WordPress is one of the first — and most consequential — decisions you’ll make when starting an online business. Both platforms can power a professional, high-converting store, but they’re built on fundamentally different philosophies: Shopify is a hosted, all-in-one ecommerce platform, while WordPress is an open-source content management system that becomes … Read more
🛍️Most e-commerce brands are sleeping on Pinterest – especially if your audience is women. With 60%+ of Pinterest users being female, the platform is a goldmine of opportunity that too many brands overlook. 💎 🤐 Most brands are fighting for attention on Google, Facebook, and Instagram. Yet, the growth is flat. There is no standout … Read more
One of the key components of my SEO strategy is finding long-tail keywords and writing content on them. Long tail keywords are a no-brainer as they clarify the search intent, and you can target the intent with precision. Once you come up with an article that satisfies search intent backed up by thorough research. It … Read more
The pet niche is not a 100% YMYL niche. It is one of those niches that are borderline YMYL. What exactly do I mean by borderline YMYL? YMYL means “your money, your life”. That means Google will be extra careful while ranking content that falls into the YMYL category. Anything related to your money/finance or … Read more