Navdeep Soni India’s organic food industry has officially crossed the threshold from an urban wellness niche to a mainstream consumer default among middle-to-high-income households. Historically characterized by fragmented local farming networks and export-heavy cash cropping, the domestic ecosystem is undergoing structural realignments driven by shifting consumer preferences and modern retail infrastructure. A similar trend was noticed in … Read more
Quick Answer? The best Shopify apps to increase sales focus on five key areas: checkout optimization, product bundling, upselling, customer reviews, and email marketing. Our top picks include Vista Checkout Rule & Discount for checkout customization, Vista Bundles for increasing order values, Judge.me for social proof, and Klaviyo for email automation. The right combination can … Read more
India’s artificial jewellery market (costume/fashion) is undergoing a structural transformation in the last few years. Historically, it was always treated as a low-cost, unorganized substitute for precious metals. But fashion jewellery has evolved into a standalone, design-led consumer discretionary sector. Recent gold price volatility or rather sharp price fluctuations- urban workplace dynamics, higher disposable incomes, … Read more
Choosing between WooCommerce and Shopify is one of the first big decisions any small business owner makes when building an online store — and it’s a decision that shapes your costs, your workload, and your growth options for years afterward. Both platforms are genuinely excellent, and both power millions of live stores today, so there … Read more
One of the key components of my SEO strategy is finding long-tail keywords and writing content on them. Long-tail keywords are a no-brainer as they clarify the search intent, and you can target the intent with precision. Once you come up with an article that satisfies search intent, backed up by thorough research. It is … Read more
Written by Navdeep Soni — Shopify Developer & Founder, Growthpolis, 5+ years of building Shopify apps and running SEO for D2C stores in India. I come with 15+ years of SEO experience. With 6 years of running Growthpolis, we have audited more than 100 stores; more than 3500+ stores are powered by our public apps: … Read more
The pet niche is not a 100% YMYL niche. It is one of those niches that is borderline YMYL. What exactly do I mean by borderline YMYL? YMYL means “your money, your life”. That means Google will be extra careful while ranking content that falls into the YMYL category. Anything related to your money/finance or … Read more
There is a lot of frenzy about Google’s Helpful Content Update. A lot of panic and anxiety among the SEOs about this update. The fear is real! People actually deleted their content and blog posts from their websites so that they could escape this update. Such was the frenzy for this update. This update started … Read more
Have you written excellent SEO-optimized content but still struggle to rank? Something is missing from your arsenal. The use of content optimization tools would help. Content optimization tools are available on the market that makes things easier. Among the SEO community and content writers, Frase and Surfer SEO are favorites. Although both have happy customers, most … Read more
Written by Navdeep Soni — Shopify & SEO consultant, founder of GrowthPolis, 5+ years optimizing Shopify stores for organic growth. Today, we will dive into a Shopify SEO case study of an Indian saree brand — how it grew monthly sales from Rs. 58,650 to Rs. 1,53,637 (a 161% increase), while organic sessions grew from … Read more