Choosing between Shopify and WordPress is one of the first and most consequential decisions you’ll make when starting an online business. Both platforms can power a professional, high-converting store, but they’re built on fundamentally different philosophies: Shopify is a hosted, all-in-one ecommerce platform, while WordPress is an open-source content management system that becomes an ecommerce … Read more
Written by Navdeep Soni — Shopify Developer & Founder, Growthpolis, 5+ years of building Shopify apps and running SEO for D2C stores in India. I come with 15+ years of SEO experience. With 6 years of running Growthpolis, we have audited more than 100 stores; more than 3500+ stores are powered by our public apps: … Read more
Do you know the most common mistake made by beginners in affiliate marketing? It is selecting the wrong niche! Though there aren’t any wrong niches, ppl don’t evaluate their current SEO skills before choosing a niche. Here is what beginners should know before picking a niche? 1) Stay away from YMYL niches. YMYL stands for … Read more
Written by Navdeep Soni — I run Growthpolis, an SEO and Shopify growth agency working with e-commerce brands across Pune and Mumbai. This is the exact funnel I built and ran for a female-centric fashion brand, not a general theory piece. 🛍️Most e-commerce brands are sleeping on Pinterest — especially if your audience is women. … Read more
Cash on Delivery (COD) rejections alone account for roughly 26% of RTOs in India, compared to under 2% for prepaid orders — and that gap is exactly why so many Shopify merchants go looking for a way to hide, reorder, or rename payment methods at checkout. Whether you’re trying to cut COD losses on high-value … Read more
Disclosure: Growthpolis builds Vista Order Editing, one of the apps compared below. We’ve noted where it’s the better fit and where it isn’t, and priced every competitor from its own current Shopify App Store listing. If a customer emails you five minutes after checkout asking to fix a shipping address or swap a size, Shopify’s … Read more
Author’s note: I run Growthpolis, and one of the apps mentioned below — Vista Checkout Rule & Discount — is ours. Everywhere it’s discussed, I’ve tried to be upfront about what it does well and where it’s genuinely behind more established competitors, rather than pretending it’s the answer to everything. The technical limits, review findings, … Read more
Choosing between Shopify and Odoo is one of the most common decisions online sellers face, and it’s rarely a simple one. Shopify is a hosted, ecommerce-first platform built to get a store online fast, while Odoo is an open-source business suite that includes an ecommerce module. Both can power an online store, but they’re built … Read more
When you are building Shopify apps, especially embedded apps, we often need access to the email address or identity of the logged-in Shopify user. This is different from what you see in your partner dashboard, as it shows only the store’s registered email ID. The logged-in user can be different from the store’s registered email. … Read more
Recently, I was working on the SEO of a relatively small Indian Shopify store. And while doing a technical audit, I noticed around 400 URLs in GSC under “Duplicate, Google chose different canonical than user”. While browsing through all the URLs under it, I noticed a pattern. It had created duplicate URLs targeting en-us (US … Read more